Conventions Of Institutional Credits

Fast And Furious 6



In the opening, We are shown the story line from the previous movies that have lead up to this point. We are also shown all of the main characters that are part of the crew and we are shown individually of every character. It shows the story of how all the characters met and what they have had to do to survive. The locations shown in the start are set all over the world, as they are clips from previous movies such as Brazil, Mexico and United States Of America which offers the audience escapism to exotic locations but is also set in the urban streets where the car races and illegal business goes on. Also, through the expensive clothing they are wearing like their suits, we can tell that their illegal acts has made them rich.

For the Institutional Logo, the name came up by its self without the logo in the youtube clip so I added the actual logo in. The denotation of the world and company name is used to connote that it is a world wide company that it known worldwide for its success.
Also another feature is the use of bold simple text which connotes its professionalism and simplicity to not distract the audience.
Finally, the company name has a glow behind it which is used to make it stand out but connotes its importance for the audience to remember. The use of silver with a blue shine is to give an effect like a fast car has when the shine comes off the bonnet.

 The title has been left in plain silver, as it has done in previous movies to carry the sequel on but also this simplicity  denotes the title as serious as the movie is. Also silver and blue are very masculine orientated colors and this is shown with the fast cars, fighting and girls in bikinis.
Also the lack of creative fonts shows the seriousness of the film itself and shows an insight into the institutional background and what genre of movies they base on.

Finally the use of a plain black background makes the title stand out but the denotation of the black background and silver text is to connote wealth which is where each character is at in the beginning.
Here below is my Institutional Credits Timeline:

From watching the trailer, I have learnt that the companies involved go first as they are the highest contributors towards the making of the film so deserve most credits. From watching the trailer we see that the main contributors are Universal film. After the contributors, the actors and actresses come in from most important going down. I found out that the reason for this is that the ones who are most famous and have the most screen name go first due to their box office pulling power For example, Vin Diesel(0:28) is known from a lot of movies in comparison to Elsa Pataky(0:59) who is not as known. Then after this there is a casting director, Lucinda Syson who is the person who chooses who goes into the movie, they go next. After that is the music producer whose role is to create, choose and compose the music in the production. Then is the costume designer who chooses who wears what based on how the characters are to be represented, then the visual effects editors. Then finally is the editors, production designer, director of photography, executive producers, the producers, the writer of the script and then the director. The Role of the job order is typical to a Hollywood movie and the job role typography stay up for the same time to show that everyone is equal in the amount of work they put in. and this was used so that the audience become familiar with the names so they would associate the name with successful films.

I have found out through this time line the importance of certain roles in a movie and how long they have lasted on the screen for and i will take this into consideration when editing my production with the necessary credits. Also I really liked the use of having the previous movie parts in the background of the credits so it helps jog the audiences memory of what has happened in the previous prequels . Also it looks really eye catching and goes well with the music as it is a hip hop song with a big baseline drop which creates a fast paced flow. I would like to use a similar concept where my credits go into the production and its not just a plain black background as this looks too plain and not very appealing.