Audience Research and Analysis

Vox Pops



Data Presentation
From The first question "What are your thoughts on the BSR Genre and why?", our audience answered:

• "Realistic"
• They are able to "relate to the movies"
• Also it is "relevant to us" so we are able to take away points from the films, good and bad.
• It also relates to real life so this adds a sense of excitement to the film.

The second question we asked was "What do you look for generally in a film" and got responses like:

• "Action and Comedy"
• Explosive action
• Action is very entertaining
• Fights and drugs
• Good and entertaining storylines. Also inspiring films as they have a deeper meaning behind them
•  a lot of violence 
• reality based movies as you can take away lot and appeals to a larger audience

Next was "What is your favourite BSR Film and why?" and they answered:

• Adulthood as it is what is seen in the area and can relate to some characters
• Kidulthood as they've seen people be affected by similar reasons and the aftermath behind it. Also the narrative behind the movie as it is interesting and intriguing.
• 4.3.2.1 as it has multiple storylines so keeps the film interesting. 

Next we asked our audience "What are your thoughts on our idea?" and got feedback like:

• Complicated but sounds good
• Fits BSR genre but is exaggerated.
• Really good storyline and very relevant to real life
• "quite realistic"
• "simple and not complex"
• "shows reality and is not exaggerated" so this therefore makes it effective and suitable to the BSR genre.

Finally we asked "Do you think our BSR idea portrays British life accurately or does it exaggerate some aspects?" and got responses like:

• "it has been exaggerated but is relatable to some"
• "issues being dealt with are quite accurate"
• "portrayed pretty well" as situations are very realistic so this fits the BSR genre and shows what really happens in gritty areas in Britain. 

Meet My Audience



Qualitative Data Analysis
From this I have learnt that my storyline isn't very realistic. From the feedback I gained, I saw that a lot of people said that they found the storyline to sound unrealistic in some aspects, so we will use this as a improvement and improve slightly on our storyline so that it is more realistic and so that it fits the BSR genre clearly.
Also another point was that the audience mainly look at violence or action in films, so this has made us sure on our idea as we start our production with a smash mouth beginning by going straight into the film, with action and guns so it is intriguing right from the start and doesn't have to have a boring start to fully get into the movie. Also doing this makes it easier for the audience to identify the characters and see their type of personality throughout the film just through seeing the first two minutes.
Another point that has been narrowed down is that our audience enjoying seeing the truth behind a BSR, no matter how much of a struggle is as it symbolises some areas and always show a group of people/ an individual who tries to get out of that life and the inspiration to leave the life behind so we must make sure that in our opening two minutes, we show the real life struggles properly.
Also we were told that kidulthood was a really good movie as it shows the aftermath of what happens when you get involved with gang and drugs, and this is ideal for us as our clip starts of with a flash forward of the consequences of getting involved with drugs and as kidulthood was very interesting because of this, i believe our idea will have the same sort of reaction and will attract a larger target audience.
Finally, from our research we found out that drugs seems to be associated alot with a BSR genre based movie and seems to be common in a lot of the people we interviewed so we aim to keep this as our main theme throughout and where possible, show drugs and the consequences to as close to reality as possible as the audience are clearly intrigued to see the consequences of drugs, so we will show that but also the consequences of involvement in drugs, such as cocaine.